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Why Short-Form Video is the Future of Marketing

The New York Times recently published an article explaining that online video is becoming a first stop for many customers. It is akin to what the Web page was a decade ago — something that can give early adopters an edge over competitors. It gives them a channel to talk directly to customers in ways previously accessible only to large companies that could afford TV advertisements. Kerrin Sheldon writes at FastCompany.com that online video will soon dominate your time spent on the web. Sheldon lists five reasons why, if you’re a marketer, you can use video to propel your business forward. Read the entire article at FastCompany.com

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