The spots were shot using one of MotionMasters’ new High Definition cameras. Our HD cameras have already been to Africa and across the state of West Virginia on projects for a variety of clients. The cameras offer multi-format recording, superior image quality and all-digital processing.
Post production was also handled at MotionMasters in one of the Final Cut HD edit suites. This is all part of the all-digital High Definition workflow now available at MotionMasters – from shooting, to editing, to approval before ever going to tape, DVD — or the web!.
This helped manage the many variations required for the different television stations. And, it made possible the quick turnaround needed to get the spots to air in time for the change.