WeSave a success at W.Va. Capitol

The length of the line is always a good measuring stick for popularity.

Judging by the number of state employees who snaked around the Rotunda at the state Capitol in Charleston, the Nov. 14 launch of WeSave Magazine’s winter issue in West Virginia was quite a hit.

Staff members of WeSave Inc. manned tables and handed out copies of the magazine, magnets, key chains and food. They also signed up state employees not yet taking advantage of the loyalty/benefit program’s discount card. The cards provide average savings of 5 percent to 15 percent at participating merchants.

MotionMasters produced three issues of the magazine, which WeSave is distributing to public employees in West Virginia, South Carolina and North Carolina. A total of 150,000 magazines were printed — 30,000 for West Virginia, 45,000 for South Carolina and 75,000 for North Carolina.

The magazines are targeted to each specific state and promote the benefits of WeSave and the program’s Web site, WeSave.com. Merchant listings in the issue give readers thousands of opportunities for savings.

Articles in the magazines are consumer oriented with a focus on money, home, automotive, wellness and travel. The West Virginia issue included a feature on Christmas celebrations in the Eastern Panhandle.

MotionMasters’ staff has been busy the past several months researching, writing, editing and designing the magazines. Company President Diana Sole is the associate editor for the publications. Jeff Morris is the managing editor, and Kara Walko is the editorial assistant. Tony Campbell is in charge of design and layout.

WeSave plans to launch the magazines in South Carolina and North Carolina at events similar to the one at West Virginia’s state Capitol. With the enthusiastic response in the Mountain State, expect more lines and extra calls for pizza!