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MotionMasters goes high-def

MotionMasters is celebrating an early Christmas after getting some new toys – all the latest in high-definition equipment.

Santa must have put this merry crew on top of his nice list, delivering two high-end HD cameras, a laptop/portable editing system, an interface that connects different media sources and a tripod, microphones and other new support equipment.

The HD gear will allow MotionMasters to record sharper, clearer images with more creative potential and to save those images in a file-based format that provides better, faster access.

The change comes as full-power television broadcast stations continue switching from analog to digital format and as more people watch TV in high-definition. MotionMasters’ state-of-the-art equipment will provide clients with enhanced footage that is broadcast HD quality.

The equipment still will work with the current standard-definition, or SD, format. However, HD provides a higher-quality image and longer shelf life for media materials.

Since television is going HD, then it makes sense to have commercials and programming in HD,” MotionMasters videographer and editor Doug Morris said.

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