Making Local Leaders Part Of Your Video Strategy

How would you like to leverage video for greater social change?  Consider using local leaders, as did the senior director of visual storytelling at Conservation International.  We came across this interesting article about generating success at the local level. http://thevideoeffect.net/making-local-leaders-part-of-your-video-strategy  As Peter Stonier said, “videos … were as important as four years of scientific data collection to get legislation passed because it drove the message home.”