Windsor Hanger is co-founder of a small business and says videos add an extra element to a website that makes you more approachable to your customers. Her comments are part of a very interesting article about how small businesses are using video to build success. It details four inspiring stories from varying perspectives. But they all have the same message. As Cesar Abeid, the project manager for one of the businesses said, “A picture is worth a 1,000 words. A video is worth 1,000 pictures.”
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