Twenty-five years ago, we helped launch the West Virginia Lottery. In 1986, our CEO/President Diana Sole Walko helped the WV Lottery establish its statewide television network and served as the producer of its weekly Jackpot show. Now, all these years and many projects (and jackpots!) later, MotionMasters is proud to have produced the Lottery’s 25th Anniversary television commercial.
The storyboard, created by the Lottery’s agency of record, Fahlgren, called for an XXL-sized birthday cake shaped like the state of West Virginia — which had to withstand a day of shooting under the heat of studio lights.